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Jacqueline Claudia Talks Optimizing Retail Recycling | Smarter Sorting

Jacqueline Claudia talks with Earth911 on data-driven technology to optimize retailer recycling

Smarter Summary 

  • (02:43) Smarter Sorting’s Back of Store System (BOSS) makes EHS data trackable and actionable
  • (04:08) Chemical and physical product attributes in the Product Intelligence PlatformTM
  • (04:59) Upstream recycling at the product procurement level 
  • (06:39) From the source to our algorithms: How we fuel our product information
  • (07:47) Retailer to de facto regulator: Find out a product's breakdown with our granular physical and chemical information
  • (10:45) Responsibility within the recycling system
  • (13:20) The downstream implications of upstream decisions in the supply chain
  • (15:25) A data-driven and transparent future: Helping the engaged, informed consumer answer their product questions
  • (16:45) A growing partnership between Feeding America and Smarter Sorting
  • (19:06) Sustainability and stewardship in retail 
  • (20:42) Smarter Sorting’s impact
  • (21:13) Follow along: LinkedIn, Twitter, Instagram, Facebook


On Earth911’s Sustainability in Your Ear podcast, Mitch Ratcliffe has an in-depth conversation with Jacqueline Claudia (CEO, Smarter Sorting) about the ways Smarter Sorting is helping retailers and brands reduce their environmental impact. 

Jacqueline was invited onto the podcast to discuss the use of product data, the physical and chemical attributes of consumer products, to optimize retail recycling. In the interview, Jacqueline talks about our Product Intelligence PlatformTM and Back of Store System (BOSS), Smarter Sorting’s work to make EHS data trackable and actionable, as well as our growing partnership with Feeding America.

From a data perspective, we are working across the supply chain to help make the circular economy an achievable reality. By profiling products, we can fully understand the implications of their chemical and physical attributes. 

Jacqueline explains, “We understand what products actually are - what’s in them, what size, how much they weigh - so we can make better decisions about what to do with them. If we want to know if something is toxic, we can examine the ingredient list and determine if there are any ingredients in the product that are toxic. Or, if a product needs to be thrown away, we have data that tells us what we can do with it - both legally and responsibly - in the back of the store.” 

We are also working to promote a circular economy by managing consumer products that can no longer be sold: the product is nearing its sell-by date, the packaging is damaged, etc. Our system connects food banks with our retail partners’ back of store donation information in real time. This information enables food banks to plan menus ahead of product delivery. “I can go into the Feeding America app using the API connection that we’ve made with them, and I can tell that I can go pick up 200 pounds of broccoli at this store and 600 pounds of potatoes at that store and make a really awesome soup for the folks at my kitchen,” Jacqueline expounds, “and so we allow less food to go to waste because we make it available to people.”

To hear more of Jacqueline Claudia’s conversation with Mitch Ratcliffe about Smarter Sorting’s quest to optimize retail recycling, tune in above.